I must admit I don't think I would be so willingly to spend $70 for a hair oil. I had a mix feeling upon hearing the content of the @beautyheroes box couple months ago. But that's what beauty box for: discovering new heroes.It only took this hair oil one application to make me fall in love. It instantly transformed my coarse and dry hair to smoother one. After using it for about two weeks I can see that the strands are now less coarse and it gives back strength to the roots. Now all I need is the perserverance to use this before I shampoo my hair and massage it to my scalp and hair.